YOUTUBE INFLUENCER MARKETING
Transform Views into Value with YouTube Influencer Marketing
YouTube: The Hub of Influencer Marketing
YouTube is rapidly becoming one of the most popular influencer marketing channels. With recent improvements in internet speeds, video is now an expected part of most people’s online experiences. While you will find videos on most social networks now, and Instagram has even created a competing long-form video platform – IGTV, YouTube is still the de facto place for people to come to get their video fix.
YouTube is an excellent place for influencer marketing. It includes many popular channels and is more established than most social media sites. It also has a formal advertising setup, meaning that marketers can build campaigns in multiple ways.
Although you will find people of all types and ages watching YouTube, it has a special place in the hearts of Millennials and Generation Z youngsters. Indeed many of them watch YouTube channels more than they do traditional television channels.
Types of YouTube Influencer Marketing Campaigns
Introductory Campaigns
These campaigns are meant to introduce a product to the market or a specific audience. For example, promoting a product to first-year university students at the start of the academic year. The product might not be entirely new, but it’s the first time it’s being shown to this group of people. To make an impact, ask influencers to create engaging and visually appealing videos featuring your product. Video reviews can work well to showcase your product. Similarly, videos where influencers use or wear your product can be very effective. If you offer a food product, you could collaborate with influencers to create recipes that include your item as a key ingredient.
Maintenance campaigns
These campaigns are meant to introduce a product to the market or a specific audience. For example, promoting a product to first-year university students at the start of the academic year. The product might not be entirely new, but it’s the first time it’s being shown to this group of people. To make an impact, ask influencers to create engaging and visually appealing videos featuring your product. Video reviews can work well to showcase your product. Similarly, videos where influencers use or wear your product can be very effective. If you offer a food product, you could collaborate with influencers to create recipes that include your item as a key ingredient.
Integrated Videos
Branding campaigns focus on videos that highlight a specific brand or product. Influencers discuss a general topic while subtly incorporating your brand or product into the content. These campaigns are carefully designed to avoid feeling overly commercial, as viewers may lose trust in the influencer’s authenticity if the content feels like a traditional ad. Since most people don’t voluntarily watch advertisements, there’s a fine balance between a genuine influencer video and a paid promotion. Integrated branding videos are increasingly popular for building brand awareness and connecting with your target audience effectively.
Dedicated Videos
Unlike integrated videos, dedicated branding campaigns focus entirely on your brand or product for the entire video. Examples of such campaigns include educational videos, product reviews, unboxing videos, and haul videos. These types of videos are popular among viewers who research products before making a purchase decision, helping them learn more about the product and its benefits.